November 23, 2009
For Immediate Release

Contact:
Matt Rooney – (856) 617-1101

Exit 3 Clients Make Headlines in New Jersey, Pennsylvania

Exit 3 Strategies L.L.C., a Republican new media consulting firm, wishes to congratulate its clients and Republicans everywhere on a historic Election Night 2009.

During the 2009 election cycle, Exit 3 Strategies participated in a variety of races at the state, county and local levels. Exit 3 partners Randy Ford and Matt Rooney were proud to have participated in GOP leadership capacities as New Jersey elected its first Republican statewide candidate since 1997.

Across the board, Exit 3 clients exceeded expectations and made headlines in New Jersey and elsewhere. In Chester County, Pennsylvania, Exit 3 client and first-time candidate Dr. Rich Brake won a competitive regional school board race by a landslide margin.

Back in the Garden State, first-time candidates for borough council in Oaklyn -- Shawn MacLean and Mike Ritchie -- scored an upset 10-point landslide in a town where Democrats enjoy a 2-to-1 voter registration advantage over Republicans. No Republican had been elected in Oaklyn since 2001.

“Shawn and I couldn’t have done it without Exit 3,” Councilman-elect Mike Ritchie said. “We had the energy and desire to work for change in our town, but Exit 3 provided our grassroots campaign with the professional expertise to win on Election Day. Web support, direct mail – you name it, they helped us take it to the next level.”

Exit 3 Strategies specializes in new media consulting for Republicans candidates and organizations, additionally offering general consulting services to interested clients.

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For more information, please visit our web site, exit3gop.com, 
or contact us directly at (856) 617-1101.

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1st District Assembly candidates unleash attack ads
The Press of Atlantic City | October 7, 2009

CAPE MAY COURT HOUSE - Attack ads are popping up like jack-o-lanterns across southern New Jersey's 1st Legislative District.

Republicans Michael Donohue and John McCann are assailing incumbent Assemblymen Nelson Albano and Matt Milam, D-Cape May, Cumberland, Atlantic, over the Internet in ads linking them unfavorably to Gov. Jon S. Corzine.

One of the ads features the governor's disembodied head in a creepy full-frame zoom. Another with an old-time newsreel look and scratchy musical accompaniment said the incumbents were batting below "the Mendoza line," a baseball term for hitters with a batting average of less than .200.

Meanwhile, the Democrats are letting the Democratic State Committee do their dirty work in ads bashing Donohue over his multiple public jobs as solicitor and municipal prosecutor. A mailer circulating in Cape May and Cumberland counties accuses Donohue of "dancing around ethics laws" and has pictures of dance steps for "the triple dip," "the do-si-do," and "the hokey-pokey" of padding his public pension.

Donohue called the ad borderline libelous.

"I'm dancing around ethics laws? It's an utter fabrication," he said. "Mary D'Arcy Bittner, a former Democratic Assembly candidate, is a prosecutor in four towns. … I don't hear them clamoring for her resignation."

Albano said the mailers were retaliatory for the Republicans' radio insults.
"You try to keep it as positive as you can, but when you're jumping in your car and listening to the radio, and they're defaming your character, you can only take so much. We're only going to stay punching bags for a while. It gets to a point where we have to defend ourselves," Albano said.

By contrast, mailers prominently featuring Milam's and Albano's names and pictures extol their personal stories and accomplishments in Trenton. Milam is seeking a second term; Albano a third.

This strategy of using a faceless committee to cast aspersions on opponents has been a preferred tactic in recent elections for both Republicans and Democrats in New Jersey, said Richard R. Lau, a political science professor at Rutgers University.

"That's what they've been doing the last couple cycles when the rules changed. Candidates have to appear in their own ads saying, 'I'm Jon Corzine, and I approved of this ad,'" Lau said. "They'd rather have the parties do the negative stuff."

The Republicans are using social-networking sites such as Facebook to organize their campaigns and bash their opponents. Donohue and McCann set up a satirical Web site facetiously asking voters to support Corzine, Milam and Albano and their "fight for higher taxes and more government spending."
Republicans hammered the incumbents over siding with Corzine "95 percent of the time."

Of course, many bills are politically neutral, geographically specific or bureaucratically Byzantine and pass with little comment from anyone.
But of the Corzine-approved measures, Donohue specifically criticized the Democrats for supporting a budget that would have charged rural towns for State Police protection and a bill that provided paid family leave through a payroll tax.

"That was a plan The Press of Atlantic City said should be put on the shelf until we're out of this economic crisis," Donohue said of the Jan. 9 editorial on paid family leave, which called for a one-year delay.

Albano said he rejected two of the last four Corzine budgets and opposed the fees for State Police service. He also introduced a bill to pass those fees onto criminals.

He said he supported paid family leave to help beleaguered workers.
"To me that is not a payroll tax. It's an insurance policy being paid for by the employee that gives them protection to take care of a sick family member or bond with a newborn child," he said. "It's probably the most important and morally right thing to do for working families in New Jersey."

How effective the Internet ads are remains to be seen. A Republican ad posted on YouTube Sept. 19 had only 272 hits through Tuesday.

"There is no doubt that more people every election cycle are using the Internet to get political information," Rutgers professor Lau said. "What parties are trying to do is use the Internet as a cheap way to get their message across. What people are finding is the only people using the sites are political reporters and the committed partisans."

Donohue said Facebook has been an effective tool to organize volunteers. He conceded the YouTube videos have not yet turned viral among voters.
"At this point it's been almost an internal rally-the-troops thing," he said.
And the Republicans' Mendoza-line ad might have been too insider-baseball for some voters. Albano said he did not recognize the phrase.

"If I was batting .200 in the major leagues, I think I'd be making good money," he quipped.

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September 22, 2009
For Immediate Release

Contact:
Matt Rooney – (856) 617-1101

Announcing the Launch of Exit 3 Strategies, L.L.C.

A Republican New Media Consulting Firm

On Monday, September 14th, paperwork was filed with the State of New Jersey officially establishing Exit 3 Strategies, L.L.C., a Republican new media consulting firm, led by founding partners Matt Rooney and Randy Ford.

Matt Rooney is the founder of New Jersey’s #1 political blog “Save Jersey.” He serves as the executive director of the New Jersey Young Republican Federation as well as a variety of other Republican leadership positions at the state, county and local levels.

Randy Ford is Secretary of the Gloucester County Republican Executive Committee and President of the Monroe Township Republican Club. In addition to his leadership obligations, Randy’s customized web designs have been employed by numerous campaigns throughout the region.

Exit 3 Strategies, LLC is not your typical political consulting firm. We offer individualized, personal service that you just can’t find at other firms that place web development at the bottom of their priority list.

Furthermore, Exit 3 doesn't just "build" websites. We specialize in creating online brands. The result is a dynamic digital presence that will maximize your campaign efforts, broaden your candidate’s reach beyond traditional constituencies and lay the groundwork for victory on Election Day. Relying on web videos, social networking technology and other web-based tools, our Exit 3 Team will work closely with your campaign or organization to develop a web presence capable of meeting your individual needs and goals. Whether your goal is fundraising or messaging, we can design a web site to derive the greatest benefit from almost any budget.

“The 2008 election cycle proved beyond a doubt that modern campaigns need a strong online presence to compete,” said Exit 3 Strategies co-founder Matt Rooney. “The Internet is an equalitarian election tool for motivated candidates and organizations that are able to wield it. Exit 3 does it for you with a superior level of professionalism and skill.”

“Web sites are only worth your money if they contribute to a candidate’s brand. Exit 3 isn’t in the business of erecting digital billboards,” added co-founder Randy Ford. “We specialize in creating portals through which donors, voters, and activists can engage your campaign effort.”

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For more information, please visit our web site, exit3gop.com, or contact us directly at (856) 617-1101.